What I do
The principle is simple. I take complex ideas from tech and enterprise organisations and help turn them into strategic narratives and content frameworks. I inform, engage, and align audiences — internal and external — across multiple touchpoints. And i’m comfortable with both parts of that process: the thinking and the doing. Want to connect executive storytelling to GTM strategy? Let’s talk.
10+ years across agency, in-house, and freelance roles, working with global clients such as Workday, Salesforce, Geotab, Shell, and Sage.
Where I deliver the most value
Strategic narrative & content planning: frameworks, messaging systems, playbooks, and proposition articulation
Technical and thought leadership content: executive white papers, explainers, reports, and insights for senior audiences
Multi-channel programmes: presentations, events, campaigns, newsletters, and digital content that reinforce key messages
Audience- and stakeholder-led optimisation: insights, engagement, and measurement across executive, client, and internal audiences
CV